​​I didn’t plan to build a business around endings. After a life mostly spent avoiding the topic of death…

My curiosity in death and grief was sparked when I accompanied my Grandad as he was dying. Seeing the power of meeting him exactly where he was, including when it was incredibly painful to witness. Realising that even in those moments, there were simple joys and precious memories to be made.

 
 
 
unsplash-image-MMJx78V7xS8.jpg
 
Untitled_Artwork 5.jpg
 
 
 

The loss and a promise that changed EVERYTHING

I then went through the unbearable loss of my daughter, Ngākau Raiona (lioness heart in Māori), 21 weeks into pregnancy. Whispering a promise to her after the devastating scan that revealed a birth defect incompatible with life after birth,

“I’m here with you baby. I’m not going to leave you, no matter what. I love you.” 

My gift of presence to her ended up being her greatest gift to me. Through her death, stillbirth and woodland burial, I have never been more present in my entire life. 

I discovered that being present with death and grief did not make my heartbreak worse. Instead, it revealed the truth of the depth of feelings that I can hold. The beauty in the impermanence of everything. How joy and heartbreak can co-exist. Opening my heart up to more life, love and meaning - and presence, no matter what. 

 
 
 
 

This promise of presence became the compass for everything I do now

 

Because what I learned through loss is this: when we stop avoiding endings - when we learn to be more present with death, transitions and uncertainty in life - we open the door to a more purposeful and connected way of living and leading.

Not just in losing those who we love. But also in other big endings and transitional moments in life. Like the loss of identity when I left the music industry, where I’d once helped launch artists like Mark Ronson, Calvin Harris and Kesha. Or the grief I felt as I left behind my career in iconic entertainment brands, culminating in a leadership role as a global Head of Marketing for Formula 1.

 
 
unsplash-image-uwSJ-NY_a14.jpg
 
Untitled_Artwork 5.jpg
 
 

From endings to new beginnings in purpose and work

Today, I support both individuals and organisations to navigate endings and transitions in life, integrate grief into their story, reimagine success to a version rooted in values and purpose, and lead with more presence and purpose.

Every ending, when honoured fully, can become a beginning. And I’m here to walk that path with you.

 
 
 
 
 

Don’t take my word for it

 

 
 
 
 
unsplash-image-GZpKVHIEjy4.jpg
 
 

Some of my credentials

 

 
  • Advanced Coaching Certificate from Mindful Talent (AC accredited)

  • Currently training in Holistic Grief Coaching with Good Grief (ACCPH and IPHM accredited)

  • Holding Space for Loss certificate with The Institute of Birth, Breath and Death

  • End of Life Doula Foundation course with Living Well Dying Well (Crossfields Institute accredited)

  • Trauma Informed Coach certificate from Integrate Training

  • Business Sustainability Management certification from Cambridge Institute of Sustainable Leadership (CISL)

  • Mental Health First Aid (MHFA England)

  • Biological Sciences 2:1 BSc. at University College London (UCL)

 
 

 

I’ve worked with

 

 
 
 
 
Untitled_Artwork 5.jpg
 
 
 

My work

I work within the complicated intersections of life and business’ big transitions and endings. Helping you to navigate your path through and into the emergence of new beginnings.

 
 

 
 
 

Life & Death Coaching

Supporting you to navigate their forwards path through grief, life transitions and personal growth. Through my Root & Rise method grounded in presence, nature and nervous system regulation.

 

Co-creational Strategic Consultancy 

For leaders and organisations on who want to be on the Leading Edge of Change. Understanding your ecosystem and where change is needed. Co-creating your Leading Edge Strategy that taps into the collective wisdom of your organisation.

 

Death on the Daily Podcast

A twice weekly podcast bringing death out of the shadows and into the mainstream. Through honest conversations and personal reflections, we explore how being present with death, grief, and all of life’s endings teaches us to live more fully.

 

Speaking and Workshops

From keynotes, to panel facilitation, to co-creational workshops, to deep sharing circles, I craft immersive experiences that speak to the heart of what it means to be human in times of change. Rooted in storytelling, real connection, strategy, soul and self reflection, that doesn’t shy away from difficult topics including sharing my own journey as a bereaved mother.